Pantene has announced the world’s top digital fashion icon and international trendsetter, Chiara Ferragni as the new face – and hair – for the brand.
A bona fide fashion star with over 5 million Instagram followers, Chiara is now ready to make her mark in beauty with Pantene. “I’m obsessed with my hair! I’ve always felt that when I have beautiful hair, I look and feel more beautiful – and stronger. When I was a teenager, I was fascinated by Pantene’s gorgeous ads and when I started travelling frequently I trusted it to look after my hair. So I’m thrilled to be Pantene’s latest ambassador because healthy hair helps me look and feel stronger and more beautiful.”
Commenting on the decision to recruit arguably the biggest phenomenon in the online style-sphere to front the global mega-brand, Layal Ammar, Pantene Brand Director, says: “We’re thrilled to announce the collaboration between the world’s top digital fashion icon and the world’s #1 haircare brand. Chiara is the epitome of the modern day woman with very demanding hair needs – she is constantly styling her hair, yet her hair is always immaculate. This is because Chiara’s choice is Pantene – she has been using the brand since she was a teen – and now we have joined forces to tell the world about her hair care secrets.”
I’m excited to see what Chiara will bring to the world of Pantene-she obviously has GREAT hair! What do you think?