Canada beauties find their essence! The essence cosmetics launch at Hotel Ocho!

I love a good beauty launch-and had the opportunity to attend the Essence launch recently at Hotel Ocho, a stylish boutique hotel in downtown Toronto

Let’s take a peek at my ensemble. I wanted to do something not too complicated but fun, fresh.  I recently picked up this Dorothy Perkins Dress so I did some ‘modern retro’ hair with it:

pretty cool, eh?

and a side shot

And finally the whole SHE-bang:

Not too bad….I love the dress and will probably go back for me (although I need to get this one altered.  It’s too big!!!)

From Essence:

“essence features fun & fashionable items for face & nails.  The Frankfurt, Germany based brand is powered by privately-held cosmetic empire cosnova beauty, launced by Christina Oster-Daum in 2001.  Known for high-quality, on trend products at affordable prices, essence cosmetics ranges from $1.49 to $4.99 CAD.  The line consists of: trendy lipsticks, eye shadows, mascaras, concealers, powders, nail polishes, and pencils will be available exclusively at Shoppers Drug Mart and Pharmaprix, in over 900 stores across the country.”

READ THIS PART PEOPLE:

“In addition to its standard product range, essence will release six new and unique limited editions in Canada per year. “

Cue the angels and heavenly music-essence is making a POINT of releasing limited edition items in CANADA!!!

Some photos for you-and hopefully more to come once the photographers post their pictures.  That’s one thing I truly need to work on-taking more PEOPLE pictures:

The displays were scattered about the space-these are the displays that will be going into the stores so it was nice to be able to shop the actual display!  The only (-) negative was that there weren’t many testers.  At a makeup line launch, there SHOULD be testers (take note PR-when I asked for testers, I was told I could take 1-2 products from the display home with me and only those products I could test. Tsk Tsk.  Beauty Bloggers are always going to want to swatch product).

crowd shot aka my 'secret' photo of Alicia's (funnyfacebeauty) new hair do-it looks great!

Moving on, there was a wonderful selection of appetizers & nibbles as well as creative, fruity cocktails:

cake pops with the essence logo-how sweet!!!

mini caramel apples

even the popcorn was super chic.....

And then just look who I found….her most used sentence throughout the night:

“Let’s go look at the makeup….oh wait there’s *insert food item here*”

@eeenricaaa getting her mini slider on!

There was also a great selection of colorful nailpolishes:

There was also a nail polish station where you could get your nails done by the talented and lovely Melissa (Tips Nail Bar).   I know she probably didn’t want this photo taken but I’m not known for being a great listener so I took it anyway:

There were SOOOOO many perfect photo opportunities-but I left the majority of that in the hands of the capable photographers who were there (Kathryn and some dude with long hair and cool glasses.  Wish I had gotten his name-he was the right combination of sexy artist and confident….in an artsy sort of way).   But when I saw the swing set up in the corner of the room, there was only ONE person I could think of that belonged on it-so I put her there and snapped this gem:

Joyce from @01b0o on the swing-isn't that perfect?

A gift from Essence

gift bag from essence

blush in secret it girl

eyshadow quad in wood you mind?

I love extreme mascara in black-and Yes, I do love it!

XXXL shine lipgloss in nude candy

"get the look" cards-how clever is this? Tells you how to apply and how much everything costs! <3

I also did a quick video on my ‘first impressions’:

What I liked no LOVE:

-price point is amazing

-quality is superb for price!

-packaging, product, and names of products are fantastic

-Colors are highly pigmented-long lasting!

-product packaging on red products actually says “contains carmine” on the label just in case you are allergic! AWESOME.

-wide range to suit every style!

Essence has something for everyone-there are products available that I would deem more for the younger set, but there were also many products that I would wear (to include baked eyeshadows, false lashes, and several different mascaras!).

And that my friends, is just beautiful!

Check out essence at Shoppers Drug Mart and online!

Special thanks to essence  (Howard Schwartz from cosnova), Cathy from Shoppers Drug Mart, and Faulhaber PR-who captured the ‘essence” of the event with their special touch!

Bloggers whom I consider pals at the event:

Joyce

Enrica

Ande

Tamara

Jenn

Alicia

Elaine

Anjali

Olivia (don’t know you well but would like to)

Jill

Lisamarie

 

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22 Comments

  • Caramel beautys | Pmakit
    March 6, 2012 - 2:55 am